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What was the goal?
Ratcliffe College is an independent, coeducational boarding school just outside of Leicester. They enlisted our help to promote an Early Years Open Event in January, aiming to fill a second class in Reception year. Given our previous successes with DoorDrop campaigns in the education sector, they agreed this would be the favourable route to take.
Our approach
3 things we considered
We located postcode sectors with high concentrations of their target demographic as the base for this campaign.
1.
Children aged 2-5
2.
Household income of £75k+
3.
Within a 20 mile radius of Ratcliffe College
Our solution
How did we help?
What we did
We used our simple scoring metric to rank each applicable postcode sector against each of the target criteria. The results were then fed back to Ratcliffe College who selected the most suitable areas to send to.
We then managed the Print of the mailer and ensured it arrived through letterboxes within the agreed timescales ahead of the Open Event. Landing with relevant families, at a relevant time.
The outcome
What happened?
The results
The DoorDrop campaign was the only promotion used for the Open Event. As a result, and in comparison to the number of spaces remaining in the class, Ratcliffe College now has twice as many enquiring families as they need.
Pipeline numbers are now looking really healthy, so I consider it a real success. Thanks to Luke and the team for everything!
Get in touch
Luke led this project!
Want to know more? Click the link below to chat to Luke about DoorDrop.
