What was the goal?
Things we considered
Prep and Senior target:
How did we help?
What we did
Each postcode sector within the drivetime area was ranked against each of the target criteria with a simple scoring metric. Queen Mary’s School then reviewed the data we gathered, and they selected the most relevant postcodes to send to.
The demographic insight ensures that we sent to areas with more homes that were likely to convert, resulting in the mailer having maximum impact when it lands through the door.
Our client received excellent short-term results, with two immediate admissions from families who responded specifically to the DoorDrop.
The campaign has also helped their longer-term pipeline; it generated a 133% increase in enquiries during the month that the mailer was sent compared to the year before.