What we did
We ranked every postcode sector against the agreed demographics, and how concentrated each area was with the target criteria. We then provided Parkside School with the results, enabling them to select the most suitable and appropriate postcodes for the mailer. Simply put, the targeting ensured that the DoorDrop landed in high-conversion areas.
Working within agreed timescales, we then managed the print of the mailer for maximum impact through the letterbox, landing a few weeks before the Open Morning.
