What we did
We ranked each postcode sector against the target criteria with a simple scoring metric. Ipswich High School then reviewed the data and selected the most relevant postcodes sectors for the mailer. The areas chosen were those with the highest qualifying scores, taking into account the postcode’s actual location – whether they were on their bus route for example – as well as conforming to the overall target demographic.
Having this insight allows us to deliver a highly-focused campaign and ultimately achieve the best value from the send.
We managed the print and mailing of the direct mail piece, an A5 two-pager, showcasing the benefits of attending Ipswich High School.
