What was the goal?
Clone Media were appointed to raise awareness of their Mature Student Open Event, focussing on boosting the attendance rate. We’ve seen tremendous results with our DoorDrop campaigns for other educational institutions, so we were a natural fit.
3 things we considered
How did we help?
What we did
Using our simple scoring metric, we ranked each applicable postcode sector against the three target criteria. The results were then fed back to HCA; they selected the most suitable areas for us to send to.
With timescales agreed, we then managed the print of the mailer and ensured it arrived through letterboxes ahead of the Mature Student Open Event.
With the help of our DoorDrop campaign, HCA saw a 114% increase in attendance at this event. A huge jump compared to the average number of students that have historically attended!